Portable North Pole (PNP) to Donate Portion of Its Sales to The Bristol-Myers Squibb Children’s Hospital at RWJUH

NEW BRUNSWICK, N.J. – Make a difference in the life of a child in need and make your loved one’s wishes come true this holiday season. To mark its fifth anniversary, the Portable North Pole (PNP) team, which dispatches messages from Santa to children all around the world, is donating five percent of its sales to select children’s hospitals, and The Bristol-Myers Squibb Children’s Hospital (BMSCH) at Robert Wood Johnson University Hospital (RWJUH) is pleased to be included on their “Nice” list!

PNP is an application that allows a sender to write to Santa Claus and then send directly, to any recipient, a video from Santa Claus himself. The Portable North Pole console has streamed over 60 million fully personalized videos since it was launched in 2008.

Personalized messages may include the recipient’s picture, age, country of origin and a list of what must be improved for him or her to be a deserving child (or friend, husband, etc….) to receive gifts at Christmas. This video is free to stream during the holidays. For an additional fee, senders can create an extended five-minute premium version that includes added clips.

In addition, the PNP e-store is stocked with unique personalized products from Santa, including interactive letters, coloring books, puzzles, placemats, stickers, doorhangers and “Nice List” certificates. And this year, for the first time, Portable North Pole is able to provide an extra special treat for children: a personalized phone call from Santa!

A discount is available to RWJUH staff and family and friends at www.bmsch.org/images/PNP-Coupon-2012.jpg.

The PNP-Portable North Pole wants to share its magic with kids all over the world, bringing smiles to their faces while giving back to participating children’s hospitals.

“The RWJ University Hospital Foundation thanks PNP for its commitment this holiday season to donate a portion of its sales to The Bristol-Myers Squibb Children’s Hospital at RWJUH, a regional resource for pediatric care,” says Rose Yalden, Director of Corporate, Foundation & Individual Giving at the RWJ University Hospital Foundation. “Its generosity during this season of giving is greatly appreciated.”

For more information about the PNP, check out our latest video on RWJ TV to hear from Santa or visit http://www.portablenorthpole.com/.

About Robert Wood Johnson University Hospital

Robert Wood Johnson University Hospital (RWJUH) is a 600-bed academic medical center and the principal hospital of UMDNJ-Robert Wood Johnson Medical School in New Brunswick, NJ. Robert Wood Johnson is an innovative leader in advancing state-of-the-art care. RWJUH is the first hospital in the nation to implant the AbioCor self-contained artificial heart since the device received FDA approval in 2006. RWJUH is one of only three sites in the nation approved to offer this groundbreaking technology.

Its Centers of Excellence include cardiovascular care from minimally invasive heart surgery to transplantation, cancer care, and women’s and children’s care including The Bristol-Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital (www.bmsch.org). The hospital is also a Level 1 Trauma Center and serves as a national resource in its ground-breaking approaches to emergency preparedness.

The hospital has earned significant national recognition for clinical quality and patient safety. Robert Wood Johnson University Hospital is among U.S.News & World Report’s 2011 “America’s Best Hospitals.” It is the fifth consecutive year that RWJUH has achieved this prestigious ranking. The American College of Surgeons’ Commission on Cancer has rated RWJUH among the nation’s best comprehensive cancer centers. The Leapfrog Group rated RWJUH as one of the 50 exceptional U.S. hospitals, as published in Consumers Digest magazine. Harvard University researchers, in a study commissioned by The Commonwealth Fund, identified RWJUH as one of the top 10 hospitals in the nation for clinical quality. RWJUH is also a recipient of the prestigious Magnet Award for Nursing Excellence for more than 10 consecutive years.

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